Grit, determination, athleticism, focus under pressure. Those words sum up 50 years of women’s varsity sports at Bentley as well as our cover shot of volleyball center Amanda Parker ’22, M ’23 playing at the Dana Center against Franklin Pierce on September 27, 2022, a match Bentley won 3-0.
Photo courtesy of Bentley Athletics.

News from the Nest
Plans are underway to completely reimagine the Adamian Academic Center as a hub of technology, innovation and entrepreneurship at Bentley. Through improvements and updates to the building and how it’s used, the center will become a destination for knowledge and collaboration for faculty and students. Key features will include: the Futures Lab, a hub for artificial intelligence (AI) and business education that incorporates data visualization and collaboration with industry leaders providing real-world feedback; a Build Lab with 3D printing and flexible, collaborative workspaces that foster experimentation and iteration where ideas are developed from concept to prototype to application; and the Falcon Forum, an expansive central gathering space open to the second and third floors to showcase student projects and engage with external partners. Plentiful natural light will invite cooperation and inspire new ideas. Learn more.
This winter, Bentley students, faculty, staff and alumni cheered on the Falcons as the women’s basketball and men’s hockey teams soared to historic heights in their respective seasons. Women’s basketball, which ranked third in the Division II coaches poll, made it to the NCAA Division II Elite Eight with a number two seed. The men’s hockey team, meanwhile, won the first Atlantic Hockey championship in program history and made it to the first round of the NCAA Division I Regionals. They went 23-15-2, breaking the school record for wins.
Bentley is on track to be the first business university in the country to become a certified Fair Trade University. Students from the Service-Learning and Civic Engagement Center made a pitch for Bentley to pursue the certification by including the necessary ethical and sustainable practices in the university’s curriculum, procurement and research efforts. “In the U.S., Bentley stands to be the very first business school to earn this designation,” says Billy Linstead Goldsmith, senior director of Fair Trade Campaigns. “That’s particularly exciting for us as the fair trade model is one focused on demonstrating that business can and must be a force for good.” Learn more.

The Big Number
#1
For the second year in a row, Bentley’s Pulsifer Career Development Center was ranked top in the nation by the 𝘗𝘳𝘪𝘯𝘤𝘦𝘵𝘰𝘯 𝘙𝘦𝘷𝘪𝘦𝘸.
dy·nam·ic pric·ing
noun
The practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.
Source: Oxford Languages
The Taylor Swift Effect
“Fans are outraged with dynamic pricing, but the truth is consumers created it ourselves. Artists, venues, Ticketmaster — none of them decide how much a ticket is worth. We as consumers set that price. And if we are willing to pay $10,000 to see Taylor Swift, then that is what the price will be.
This problem is uniquely American. Taylor Swift tickets were not expensive in Europe, in part because European society has a mindset that an artist charging more than $200 is taking advantage of their fans. Until we as consumers refuse to pay such high prices for entertainment, dynamic pricing will continue.”
Joey Carregal ’09, MBA ’10
Accounting Manager, Big Night Entertainment Group
Alumni Updates
Then and Now
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